
The Chaos Culture of Agencies w/ Jack Skeels
20% - The Marketing Procurement Podcast
Navigating the Agency-Client Dynamics
This chapter explores the different business models of agencies and consultants, emphasizing the value of creativity in agency work while addressing procurement challenges. It highlights the misconceptions clients have about their needs and the importance of understanding agency perspectives for effective marketing strategies. Furthermore, the discussion clarifies the impact of procurement processes on agency performance and the necessity of fostering genuine partnerships for optimal creative outcomes.
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