20% - The Marketing Procurement Podcast cover image

The Chaos Culture of Agencies w/ Jack Skeels

20% - The Marketing Procurement Podcast

CHAPTER

Navigating the Agency-Client Dynamics

This chapter explores the different business models of agencies and consultants, emphasizing the value of creativity in agency work while addressing procurement challenges. It highlights the misconceptions clients have about their needs and the importance of understanding agency perspectives for effective marketing strategies. Furthermore, the discussion clarifies the impact of procurement processes on agency performance and the necessity of fostering genuine partnerships for optimal creative outcomes.

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