Content Is Profit

Quality & Quantity: What to Look for to Increase Attention & Retention

May 1, 2024
Debate on quality vs. quantity in content creation, focusing on strategic sprints and data-driven insights. Introduction of CPR method for continuous improvement. Exploring social media posting balance, podcast engagement trends, and power of comedy in capturing attention.
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INSIGHT

Posting More Doesn’t Kill Growth

  • Instagram's CEO says posting more content does not inherently reduce followers or engagement over time.
  • Increased posting can cause short-term unfollows but drives long-term visibility and growth.
INSIGHT

Short-Term Noise vs Long-Term Signal

  • Fonsi compares content results to poker variance: small samples mislead, large samples reveal true trends.
  • Short-term dips from more posting can be noisy but consistent long-term posting shows real growth.
ADVICE

Get Good By Practicing Intentionally

  • Do put in deliberate reps to reach your own definition of quality; practice is non-negotiable.
  • Tailor frequency to your resources, team size, and the level of production you aim to achieve.
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