The Digital Agency Growth Podcast

Joe Troyer on Three Agency Exits, Three Software Products, and the Big Lessons Learned

Aug 17, 2022

32:14

Have you ever wondered what it would look like to exit your agency and start a SAS product? That’s exactly what Joe Toyer did…three times! And if you’re considering building, scaling, or exiting an agency in 2022, this episode is going to give you clear ideas on how to do all of that and more. This week, episode 143 of The Digital Agency Growth Podcast is about three agency exits, three software products, and the big lessons that were learned throughout that process!

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In this episode of The Digital Agency Growth Podcast, Dan Englander and Joe Troyer share the importance of planning in your business and how that has made a difference in long-term agency growth. They also chat about actionable steps you can take right now to hire the right people in your agency and what those first hires should look like.

Joe Troyer is an internet entrepreneur who's been helping businesses grow their online presence and succeed in the digital world since 2005. He is a leading expert in all things digital marketing, having founded successful businesses in the SaaS, marketing services, and agency spaces.

Joe is the co-founder of PPC Adlab, a tool that provides Google advertisers with unprecedented market visibility. Review Grower, his most recent venture, is a SaaS company that helps businesses obtain reviews and grow their online reputation. As the former owner of a 7-figure agency, Joe also does some coaching to help others start and grow their agencies and achieve the same level of success.

In this episode, Dan and Joe Troyer discuss the following:

What inspired the creation, build, and market of a call-tracking platform.
The payoff in building, scaling and exiting three agencies.
How to determine if a business is no longer a good fit for you as a person.
Unique stages of scaling an agency and how Joe decided where it made the most sense for him to exit.
What it looks to build and scale an agency in 2022 when the market is more competitive.
The power in transitioning from agency to SAS

As we’ve seen from this conversation, there are many different ways to build, scale and exit an agency. You are the one who ultimately gets to decide what is going to work best for you.

Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH JOE TROYER:

Show Me the Nuggets Podcast

CONNECT WITH DAN ENGLANDER:

Sales Schema

LINKS MENTIONED:

Dan’s Episode on Show Met the Nuggets Podcast

The Road Less Stupid by Keith J. Cunningham

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