Greg Segall of Alyce on the Future of Corporate Entertainment and Gifting Post-Covid

What if you had a psychic digital gift concierge to help improve your corporate prospects and perhaps rid you of some decision fatigue in the process? That’s where Greg Segall, design/UX enthusiast and e-commerce expert comes in. How has this $120B industry evolved in a world where interpersonal exchange seems like an artifact of the past? All this, and more on today’s episode.

About Greg:Greg Segall is an entrepreneur, executive, and supply-chain manager. He is the founder and CEO of Alyce, an AI powered corporate gifting platform. He was also founder and CEO of One Pica (now Astound Commerce), a global e-commerce agency, until 2012. Greg graduated from Boston University with a Bachelor’s degree in Design and Computer Science.

Support for this podcast comes from Silicon Valley Bank

“What’s next?”

“What if?”

“Now what?”

Silicon Valley Bank understands these questions can keep founders up at night.

For over thirty-five years, Silicon Valley Bank has helped high growth companies through scalable financial solutions, plus insights and expertise that many other banks just can’t.

In 2019 we opened an office in Toronto dedicated to lending to Canadian businesses and their investors.

Find out more at svb.com/Canada

Silicon Valley Bank – Built for What’s Next.

In this episode we discuss:

02:58 The current state of the corporate entertainment world and challenges companies face

07:04 Why startups and technology companies have taken a liking to corporate gifting recently

09:21 How to scale authenticity when it comes to one-to-one interactions

16:35 Attention vs. action in a digital age

18:44 Swag as a tool to build affinity for a brand

21:43 How Alyce personalizes gift-giving

26:13 Measuring ROI in corporate entertainment

29:37 Following up with clients after hosting events and converting leads into opportunities

35:00 How the market is going to move into more intimate environments

40:36 Alyce’s growth plan

Fast FavoritesPodcastsMasters of ScaleSaastr

Newsletter/BlogMorning Brew

Tech GadgetEcho Bike

New TrendThe Push/Pull/Legs Routine

People to FollowJeff Cavaliere

BookThe Hard Thing About Hard Things by Ben Horowitz

Follow Matt Cohen and Tank Talks here!

Podcast production support provided by Agentbee.Agency

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tanktalks.substack.com