TED Talks Daily Fixable: How to self-promote without shame (w/ Chris Duffy)
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Oct 18, 2023 
Chris Duffy, a stand-up comedian and host of "How to Be a Better Human," shares his candid struggles with self-promotion on social media. He and the hosts dive into the art of authentic content creation, emphasizing value over self-promotion. Together, they discuss the emotional barriers to engagement and procrastination while offering strategies to overcome these challenges. The conversation highlights the importance of balancing authenticity with digital presence, encouraging listeners to see social media as a space for genuine expression.
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Chris Duffy's Dilemma
- Chris Duffy, a comedian, finds social media promotion embarrassing.
- He wants a larger audience but struggles with social media's impact on his mental well-being.
Content and Distribution
- Focus on content creation, your strength, and treat social media as distribution.
- Social media offers the lowest cost distribution, especially for scaling reach.
Reframing Social Media
- Reframe social media as an extension of your existing work, not just self-promotion.
- Promote others and share valuable content to connect with your audience authentically.