In this episode, Steve Fretzin, Steve Seckler, Stuart Baum, Sharon Ve, and Chuki Obiyo discuss:

The relationship between business development and marketing.
Content creation to bridge the gap between marketing and relationships.
Trusting your instincts and working with the clients you want to work with.
Supporting and cooperating with your competition for wider spread success.

Key Takeaways:

Find out who your ideal client is and go to where they are. If your client isn't where you are, they will never see your content.
Create content that you can repurpose across multiple platforms - it will help you stay top of mind and add value.
Qualifying clients will help you to ensure it is a harmonious transaction for all involved.
Ask enough open-ended questions before you try and solve the problem.
With regards to _______, what are your greatest challenges, frustrations, and concerns you want to address today?

"Consistently complimenting your colleagues. This is a blue-sky opportunity that a number of attorneys have not fully leveraged. Do that consistently, and you will get the benefits and the ROI." — Chuki Obiyo