Marketing School - Digital Marketing and Online Marketing Tips

7 Creative Ways to Increase Google Ranking | Ep. #144

Dec 22, 2016

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Introduction

00:00 • 2min

Up Dating Your Posts Consistently

02:21 • 3min

Online Marketing Blog Posts - Content Flipping

04:59 • 4min

In Episode #144, Eric and Neil discuss the 7 creative ways to increase Google ranking. Making your website appear on Google’s first search page is extremely advantageous for marketers, but achieving that rank and maintaining it is where you need to put in the work. Tune in to know how you can successfully increase your website’s Google ranking and the tools that will help you achieve this goal.

Time Stamped Show Notes:

00:27 – Today’s topic: 7 Creative Ways to Increase Google Ranking
00:40 – First, Google Hummingbird
- 00:55 – Use a tool called MarketMuse
- 01:38 – Neil shares why MarketMuse is effective for him
02:00 – Second, update posts consistently
- 02:38 – Revives and increases traffic significantly
03:18 – Third, look at your bounce rate
- 03:50 – Check which pages have a terrible bounce rate and improve those pages
- 04:15 – Having a lower bounce rate will increase google ranking over time
04:38 – Fourth way is by content flipping
- 05:18 – Flip a content ranking using a canonical tag
05:35 – Fifth way is through branded queries
- 05:52 – Google is looking at branded signals
06:48 – Sixth is looking at click-thru rates
- 06:50 – Better titles means better click-thru rates
07:10 – Lastly, make sure your website mobile compatible
- 07:35 – Use an AMP framework for more search traffic
07:41 – That’s it for today’s episode!

3 Key Points:

To make your website rank well on Google, you have to know which tactics work best.
Branded queries play an important role in your ranking.
People are using their smartphones way more than their computers; therefore, mobile compatibility is not just an option, it’s a NECESSITY.