Y Combinator Startup Podcast How Nothing Founder Carl Pei Built A Multi-Million Dollar Smartphone Brand In Just 2 Years | Main Function
Nov 16, 2024
Carl Pei, the innovative founder of Nothing and former co-founder of OnePlus, shares his journey from a passion for technology to launching a successful smartphone brand in just two years. He discusses the creation of the Glyph interface, which encourages mindful smartphone use, and the challenges of establishing credibility in a saturated market. Pei emphasizes timeless design principles, drawing parallels between tech and classic items like sneakers, while reflecting on how the tech landscape can recapture the sense of wonder he cherished in his youth.
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Early Gadget Enthusiasm
- Carl Pei's early passion for gadgets, like the iPod and iPhone, fueled his interest in technology.
- He was inspired by Apple products but frustrated by their fragility, leading him to discover Chinese electronics.
From Meizu to OnePlus
- After university, Carl Pei joined Meizu, a Chinese electronics company, and built a fan community around their products.
- He later joined OPPO, where he spearheaded the launch of OnePlus, a new brand targeting the online market.
OnePlus and Cyanogen Partnership
- OnePlus initially focused on China, but Carl Pei saw an opportunity in the international market.
- He partnered with Cyanogen to overcome the lack of Google services in his target markets.