When you inform women, you transform lives | Paige Alexander
Feb 15, 2024
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Paige Alexander, equality champion, discusses the transformative power of information in women's lives, highlighting the story of Anna from Guatemala City. She addresses the barriers women face in accessing information and emphasizes the impact of empowering women through knowledge.
Access to information is crucial in unlocking human rights and transforming lives.
The Inform Women Transform Lives campaign effectively connects women with crucial information through various communication channels, empowering them to make informed decisions and achieve positive outcomes.
Deep dives
Access to Information Saves Lives
Anna's life was transformed when she received vital information about a city-run free women's clinic in Guatemala City, where she could get help for her depression, malnutrition, and other health issues. This demonstrates the power of information in saving lives. The Carter Center recognizes access to information as a master key that unlocks human rights for everyone worldwide. By addressing the gap in information access between men and women in Guatemala, Liberia, and Bangladesh, the Center found that factors such as data literacy, gender norms, and lack of transportation hinder women's access to information. To bridge this gap, the Center hired local information liaisons who successfully connected women with the information they needed, leading to positive outcomes like opening businesses and improving community development.
Inform Women Transform Lives Campaign
Building on the success of their local approaches, the Carter Center launched the Inform Women Transform Lives campaign in 2021. This global campaign aims to connect women with crucial information they lack knowledge about. Operating across five continents and 35 cities, the campaign leverages various communication channels like radio, murals, transit ads, and social media to disseminate information directly to women, meeting them where they are. The campaign has achieved significant results, such as an 86% increase in information about gender-based and domestic violence in Simpolo, a 225% rise in requests for city services in Chicago, and increased loans for women entrepreneurs in Kampala. By providing women with the right information, the campaign empowers them to make informed decisions and transforms their lives.
The Power of Sharing Information
The Carter Center champions the power of sharing information based on the belief that it can drive positive change and improve lives worldwide. While reflecting on the influence of his work, former President Jimmy Carter and his wife Rosalynn Carter, the importance of information in empowering women and promoting human rights becomes evident. The campaign's success is attributed to the vision of empowering women with knowledge and the recognition that information access is critical for success. By informing women, society can remove barriers, address gender inequalities, and uplift communities. The Carter Center's efforts emphasize the transformative impact of information on women's lives and the potential for it to create a more equitable world.
Access to information is the key to unlocking human rights for all, says equality champion Paige Alexander. From educating female entrepreneurs on how to launch life-sustaining businesses to murals, billboards and other creative ways of sharing vital resources, Alexander shares how she and her team at the Carter Center connect people to the information they need — when they need it the most.