On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Martin Basiri, co-founder and CEO at ApplyBoard.

ApplyBoard is the world’s largest online platform for international student recruitment, with over 750 employees in 20 countries. It has recently closed its latest round of financing and the company is now valued at $1.4 billion.

In this session, Martin shares the secrets and lessons learned from their exponential growth journey. Specifically, they discuss:

7:23 - What early customer development looked like

11:09 - Coming up with the idea and getting to product-market fit

16:56 - Tactics for driving customer acquisition and growth

17:48 - Strategies for finding the key early team members

30:43 - Fundraising during a global pandemic and becoming a unicorn

46:36- CEO goals for a company with 750 people

Learn more at https://tractionconf.io

Connect with Martin Basiri: https://www.linkedin.com/in/martinbasiri/?originalSubdomain=ca

Learn more about ApplyBoard at https://www.applyboard.com/

This episode is brought to you by:

Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses, but the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI.

Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6000 entrepreneurs from over 100 countries, of which 300 have grown their startups to Seed and Series A stage and raised over $2 Billion in funding. To learn more about Launch's programs or the Canadian Startup Visa visit https://LaunchAcademy.ca 

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