Rob shares his 7-step process to help you scale your income from £50 an hour to £5k, particularly if you are in the fitness business, explaining the importance of transitioning from 1-on-1 training to digital products and group classes. Rob emphasises hiring staff, creating your own methodology and systems, and "celebritising" yourself to raise rates. He urges trainers to view themselves as entrepreneurs and marketers rather than just PTs. This no-fluff, highly motivating episode is essential listening for any trainer ready to build a lucrative fitness business.
KEY TAKEAWAYS
- Move from 1-on-1 training to digital products and group classes to serve more clients.
- Hire other trainers and take a cut of their fees to scale earning without more hours.
- Create your own training methodology and systems that can be standardized across your business.
- Hire a team - PA, manager, salesperson, marketer - to build a company beyond just you.
- Raise your rates and self-worth together; Low prices attract disrespectful clients.
- See yourself as an entrepreneur and marketer, not just a trainer.
BEST MOMENTS
"You either need to sell more, knowing you're good at it, and then hire and outsource other things, or you need to look in the mirror and be honest that you fucking hate selling."
"When you charge KFC prices, you attract KFC customers."
"If your marketing is good, and you remove all the friction to buy from you, you can chuck a ton of money into your business.
"What's stopping you creating your own training system, your own methodology? Nothing."
"Self-worth equals net worth as well as market forces."
“Put up your fucking prices!”
VALUABLE RESOURCES
bit.ly/Robsupporter
rob.team
ABOUT THE HOST
Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur”
“If you don't risk anything, you risk everything”
CONTACT METHOD
Rob’s official website: https://robmoore.com/
Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs
LinkedIn: https://uk.linkedin.com/in/robmoore1979
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