The Best Ever CRE Show JF 3914: Scaling to 33,000 Units, Embracing AI, and Staying Class A with John Carlson
On this episode of Next Level CRE, Matt Faircloth interviews John Carlson, President of Mark-Taylor Residential, about scaling a property management company to 33,000+ units while staying committed to quality and culture. John shares how Mark-Taylor evolved from building and managing their own Class A assets in Phoenix to offering third-party management—always maintaining a luxury brand identity. The conversation dives into the operational impacts of geographic concentration, tech-driven centralization, and the role of AI in leasing and prospect engagement. John also emphasizes the importance of building vibrant resident communities and cultivating a purpose-driven internal culture to support long-term success.
John Carlson
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Current role: CEO, Mark-Taylor Residential
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Based in: Phoenix, Arizona
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Say hi to them at: www.mark-taylor.com or https://www.linkedin.com/in/john-carlson-18327a33/
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