2024 was the year social ads made a serious comeback, and the focus on social selling will continue into 2025. In this episode, Jon and Ryan discuss how YouTube is poised to impact the marketing stack in 2025.

Check out the full episode to learn:

Why YouTube's roster of influencers and the YouTube Shopping program are attracting media spend.
The four unique ways YouTube can track attribution.
How brands should get started with YouTube in 2025.

If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We’re Jon MacDonald and Ryan Garrow.

Episode 123: New Year, New Marketing