The Smart Passive Income Online Business and Blogging Podcast

SPI 382: The Surprising Truth about How One (Self-Published) Author Sold Millions of Books

Jul 31, 2019
Hal Elrod, author of the bestselling 'The Miracle Morning,' shares his incredible journey as a self-published author who sold over 1.8 million copies. He reveals the secret of his book's impressive conversion rate and discusses the importance of connecting with readers through storytelling. Elrod emphasizes the transformative power of his 'SAVERS' framework, which promotes personal development. Listeners will find inspiration in his entrepreneurial challenges and the strategic marketing choices that propelled his success.
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ANECDOTE

Miracle Morning Initial Sales

  • Hal Elrod self-published "The Miracle Morning" in 2012, initially selling 3,500 copies in the first month.
  • Sales dwindled but have since grown to over 1.7 million copies worldwide.
ADVICE

Long-Term Book Promotion

  • Commit to promoting your book long-term, even if initial sales are low.
  • Hal Elrod spent 18 months and did over 150 podcast interviews to regain initial sales momentum.
INSIGHT

Behavior Change is Key

  • Books that change behavior are more successful than those that only change thinking.
  • Behavior change leads to ongoing discussion and word-of-mouth marketing, even after the reader finishes the book.
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