Purpose Driven FinTech
The journey to becoming a FinTech Unicorn - with female Co-Founders | Daniela Binatti, Co-Founder and CTO at Pismo
Sep 4, 2023
Daniela Binatti, Co-founder and CTO at Pismo, shares her inspiring journey in FinTech, from working non-stop and selling her car to building a unicorn company. She talks about reinventing herself, creating a people-centric culture, and the recent acquisition of Pismo by Visa for $1 Billion. The challenges of working in a different corporate culture as a woman and the importance of open communication and learning from mistakes are also discussed. The podcast explores how Pismo empowers women in FinTech and fosters a people-centric culture.
49:35
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Quick takeaways
- Financial sacrifices were necessary for Pismo's success, as Daniela and her husband invested all their savings and sold their car to keep the business afloat.
- Building a team with complementary strengths and working with family allowed Pismo to leverage expertise and create a cohesive work environment.
Deep dives
Overcoming Financial Struggles and Making Sacrifices for the Company
Daniela shares how she and her husband invested all their savings, sold their car, and made financial sacrifices to keep the company afloat. They faced challenges and were running out of money before a successful fundraising round allowed them to sustain the business.
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