Founder: The journey to becoming a FinTech Unicorn - with female Co-Founders | Daniela Binatti, Co-Founder and CTO at Pismo
Purpose Driven FinTech
Success Story of a FinTech Unicorn with Female Co-Founders
This chapter highlights the success story of Pismo, a Latin American fintech company founded by a female co-founding team. The recent acquisition of Pismo by Visa is discussed, along with their commitment to treating people well and creating a company where personal development is valued.
My guest today is Daniela Binnati, Co-founder and CTO at Pismo. Pismo is global leader in cloud-native core banking and a card issuing platform and Daniela to me is one of the most inspirational women in FinTech. Earlier this year Visa signed an agreement to acquire Pismo for USD $1 Billion.
In today’s episode, we go through Daniela’s journey. It was not easy. From working 45 days Sunday to Sunday, juggling being a mom, self shame of not being there for the kids, getting started investing her life savings, to selling the car to pay for school fees…
Daniela and the team went from struggle to struggle, and built a Unicorn. We talked about how she reinvent herself, designed a strength based org design and created a people centric company culture.
If you enjoy this episode it would mean the world if you subscribe and give it a follow so that we can have more impact
Let’s dive into it!
👉 You can find Daniela here
- LinkedIn: https://www.linkedin.com/in/danielabinatti/
- LinkedIn Pismo: https://www.linkedin.com/company/pismo/
- Website: https://www.pismo.io/
- Pismo in the news: https://www.pismo.io/news/visa-to-acquire-pismo/
👉 And you can find Monica here:
- LinkedIn: https://www.linkedin.com/in/monicamillares/
- YouTube: https://www.youtube.com/@moni_millares
- TikTok: https://www.tiktok.com/@moni_millares
- Website: https://moni-millares.mystrikingly.com/
If you enjoy this episode it would mean the world if you subscribe and give it a follow so that we can have more impact. Remember to connect in YouTube or LinkedIn to keep the conversation going.
In this Purpose Driven FinTech episode we cover:
(0:00:00) Financial struggles and sacrifices made to launch Pismo
(0:02:47) Success and resilience
(0:05:08) Advice on embracing change and leaving comfort zones
(0:07:36) Building purposeful FinTechs by providing access to financial services
(0:09:32) Daniela's motivation to start Pismo and its legacy
(0:11:34)Overview of Pismo's services for banks and FinTechs
(0:12:24) Acquisition by Visa for $1 billion and future plans
(0:14:21) Mission to lead the transformation in payments and banking
(0:15:37) Daniela's inspiring background and upbringing in Brazil
(0:19:00) Secret to Daniela's success: Going above and beyond
(0:21:27) Balancing work and motherhood
(0:24:30) Coping with feelings of not being good enough
(0:32:21) Overcoming panic attacks and anxiety disorder
(0:34:11) Investing everything and struggling financially
(0:35:00) Series B fundraising round brought stability and growth
(0:36:36) Lessons in reinventing oneself and not feeling inferior to others
(0:38:20) It's all about people
(0:43:56) Creating a good culture and onboarding remotely during the pandemic
(0:47:59) Message to women: overcome obstacles, believe in yourself
SEARCH QUESTIONS:
- How to build a FinTech unicorn from scratch?
- What is cloud-native core banking infrastructure?
- How to balance motherhood and startup leadership?
- What is strength-based organizational design?
- How to overcome imposter syndrome as a woman in tech?
- What are the challenges of family business in tech?
- How to create people-centric company culture?
- What is the journey from employee to entrepreneur?
- How to pitch to investors as a technical founder?
- How to deal with self-blame as a working mother?
- What is resilience in entrepreneurship?
- How to build lean financial services solutions?
- What are the benefits of cloud-native banking platforms?
- How to leave legacy systems behind in banking?
- What is the role of gratitude in leadership?
- How to reinvent yourself in your career?
- What are the challenges of being CTO and mother?
- How to design organizations around team strengths?
- How to get acquired by Visa?
- What advice for women in FinTech leadership?
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Production and marketing by Monica Millares. For inquiries about coaching, collabs, sponsoring the podcast or creating or editing your podcast email fintechwithmoni@gmail.com
Disclaimer: This episode does not constitute professional nor financial advice and does not represent the opinion nor views of my current, past or future employers. The guest has agreed to record and release our conversation for the use of this podcast and promotion in social media.
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