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In this episode of BetaTalk, I talk about a subject I am deeply passionate about marketing within the UK heating sector.

The UK has the most competitive heating market in Europe, with the highest boiler sales across the continent. In such a competitive environment, marketing plays an essential role. I reflect on how, at times, marketing messages can move away from fundamental heating science. This is not about blame or intent, but about acknowledging how commercial pressure and fast-moving narratives can influence communication.

As scrutiny of the sector continues to increase from regulators, consumer bodies, and groups examining greenwashing, these gaps are becoming more noticeable. I talk about how this scrutiny is shaping conversations across the industry, including within marketing teams and trade bodies, where there can be tension between commercial expectations and technical accuracy.

I also share why I speak about my grandfather so often on this podcast, and how his influence shaped my views on engineering, responsibility, and honesty in how we communicate technical information.

This episode is a reflective discussion about marketing, science, and integrity, and how the heating industry can continue to communicate with clarity in an increasingly examined environment.

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Podcast 158: Cameron Stevens and Joel Frisch of Prodigy Finance