Digital Missions Podcast with Justin Khoe 037 - Insights from a Pastor with 2 Million+ Subscribers w/ Omar El-Takrori
Oct 30, 2023
Omar El-Takrori, a pastor and video content creator who helped Think Media reach over 2 million subscribers, shares his insights on digital ministry. He discusses the journey from media to ministry and the balance between overt and covert Christian branding. Omar highlights the importance of repurposing sermons into diverse content formats for wider outreach and emphasizes measuring success beyond metrics. With tips on volunteer recruitment and creating deeper teaching series, he envisions a future where the church disciples influencers for greater impact.
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From Behind The Camera To The Pulpit
- Omar describes starting behind the camera after getting saved in 2011 and serving as a volunteer before being ordained.
- He prepared by studying communicators and transitioned to on-camera work with Think Media before 2020's ramp-up.
Decide Your Brand Intention Upfront
- Decide whether your content will be an overt Christian brand or a covert Christian brand before creating anything.
- Being strategic about intention helps you reach people effectively without compromising wisdom in delivery.
Measure Success By Your Definition
- Define how you will measure success before you start creating content and don't dismiss small engagements.
- Treat comments and views as real people and value those interactions as meaningful wins.
