Phyllis Williams-Strawder || The Ghetto Country Brandmother (LST #75)

Oct 2, 2023

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Learn Speak Teach Episode #75 with Phyllis Williams-Strawder.

Watch the full episode on Youtube: https://youtu.be/wXm4jQGYQaI

In today's competitive world, personal branding is crucial to stand out and succeed. Your personal brand isn't just a tool; it's an asset, distinguishing you in any intense competition.

In this episode with Phyllis Williams-Strawder, the force behind Brandma’s House and known as the Ghetto Country Brandmother, we explore this topic. As a Rebel Brand Strategist and former owner of the multi-million-dollar Bigmista’s Barbecue & Sammich Shop, Phyllis delves into her journey from running a successful BBQ venture to establishing her distinct brand.

She emphasizes that personal branding goes beyond logos; it's rooted in your unique DNA. This brand, she notes, acts as a foundational or endorsing brand, influencing your business achievements.

Phyllis's fresh take on branding encourages us to think differently, pushing for a genuine, powerful personal branding approach. Dive in for enlightening insights!

During this episode, you will learn about:

[01:56] Know our guest, Phyllis Williams-Strawder, AKA Ghetto Country Brandmother

[03:43] Her brand when she operated Bigmista’s Barbecue & Sammich Shop with her husband

[09:29] What led Phyllis to leave Bigmista’s Barbecue & Sammich Shop, a multi-million-dollar brand?

[13:37] The most fearful moment in her entrepreneurial life

[20:51] The story behind ‘The Ghetto Country Brandmother®’ brand

[30:13] What is a personal brand?

[37:10] How understanding your personal brand helps you in your business

[39:25] Things that Brandma disagrees with in the context of branding

[41:08] How to set the optimal pricing strategy for your brand

[49:13] “The most unique thing about any given brand is the personal brand.” ~Phyllis Williams-Strawder

[58:36] Integration assignment

[58:56] The difference between objectives and goals

[1:01:47] How to keep in touch with Phyllis Williams-Strawder

LinkedIn: https://www.linkedin.com/in/brandma/

Instagram: https://www.instagram.com/gcbrandmother/

Website: https://www.brandmashouse.com/

[1:02:36] Rapid Fire Round

[1:06:52] Examples of good personal brands

[1:10:47] Connect with Brandma

Podcast: https://www.brandmashouse.com/brandmas-tea-room

[1:11:00] Brandma’s LinkedIn Cancellation

Key Takeaways:

• Brand identity is based on the DNA code, not how you are perceived or logos. [24:24]

• “Branding is an asset, and just like any other brand, your personal brand should be an asset.” ~Phyllis Williams-Strawder [25:30]

• The personal brand is the parent brand or an endorser brand [30:13]

• “You need to understand your brand and your marketing before you put it out there in the world.” ~Phyllis Williams-Strawder [44:59]

• “There are 7 billion people in the world, and if what you do can’t make you your money out of 7 billion people, then maybe that’s not what you should be doing.” ~Phyllis Williams-Strawder [46:12]

• “The most unique thing about any given brand is the personal brand.” ~Phyllis Williams-Strawder [49:13]

• "You don't need mass appeal; you just need the right appeal." ~Phyllis Williams-Strawder [1:15:18]

People Mentioned and Other Resources:

1. Balance Is Bullshit by Phyllis Williams-Strawder: https://bit.ly/3t7AeBd

2. Kobe Bryant

3. Beyoncé

4. Gary Vaynerchuk

Keep In Touch with Phyllis Williams-Strawder:

Website: https://www.brandmashouse.com/

LinkedIn: https://www.linkedin.com/in/brandma/

Instagram: https://www.instagram.com/gcbrandmother/

Facebook: https://www.facebook.com/BrandmasHouse