106. Erik Jacobson, founder and CEO of Lemonpie and Hatch on Starting a Podcast

Erik Jacobson is founder and CEO of both Lemonpie and Hatch, which helps clients use podcasting to help grow their business. Erik got his start with Tim Ferris, podcaster extraordinaire, and soon after launched his own companies where he has helped over 200 brands use podcast strategies to drive millions of downloads and millions of dollars of value. He’s worked with A-list brands like HubSpot, Freshbooks, and Four Sigmatic.

The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter, Instagram and TikTok at @ThePRPodcast.