How to Drive Change using Custom Communication - Interview with Keith Kitani Ep#73

Keith Kitani is a two-time entrepreneur who built and sold his first business to Adobe. Now, he's the founder and CEO of GuideSpark, a leader in change communication that drives change and results by re-focusing the hearts of minds of employees. Most business leaders are comfortable creating strategies, along with programs to carry out those strategies. However, it is the employees of an organization that make those strategies happen. Keith believes that communication is the way to drive change, bridge that last mile, and see your strategy implemented. On this episode of the Strategy & Leadership Podcast, Keith shares his take on driving change by taking a marketing approach to internal communication, how to track the effectiveness of communication, his biggest challenge as a leader and more. Here's what we talked about: - Using a marketing approach to internal communication - How to track effective communication (and how not to) - On fighting for attention - His biggest challenge right now as a leader - About his company, GuideSpark Get our FREE Strategic Planning Workbook template here: https://www.smestrategy.net/strategic-planning-process-template-workbook Enroll in our strategic planning course to learn our process for creating a strategic plan successfully (without hiring anyone): https://www.smestrategy.net/strategic-planning-steps-course Are you looking for someone to facilitate your strategic planning process? Book a complimentary consultation to learn more about our approach: https://www.smestrategy.net/contact Want a software to track & monitor your strategic plan? Get a free trial for Cascade Strategy: https://go.executestrategy.net/trial?fpr=smestrategy // WEBSITE & RESOURCES: Website ► https://www.smestrategy.net/ Blog ► https://www.smestrategy.net/blog Strategy & Leadership Podcast ►https://www.smestrategy.net/podcast Alignment Book ► https://www.smestrategy.net/alignment-book Contact ►https://www.smestrategy.net/contact // FOLLOW US ON SOCIAL MEDIA: Facebook ► https://www.facebook.com/Smestrategy/ LinkedIn ► https://www.linkedin.com/company/2866558 Instagram ► https://www.instagram.com/anthonyctaylor/ Twitter ►https://twitter.com/smeinsights // ABOUT SME STRATEGY CONSULTING: SME Strategy is a management consulting firm that specializes in helping organizations develop and implement their strategic plans. We work with teams to facilitate conversations about strategic direction and business strategy so that our clients can focus their energy on what will move them forward faster. Based out of Vancouver, BC, we've worked with organizations all over North American and beyond in various industries including nonprofits, universities & government organizations. To learn more about working with a facilitator: https://www.smestrategy.net/strategic-plan-creation