Strategy and Leadership Podcast

Why do the world’s leading brands increasingly act like startups? In this episode, Co-CEO of Cro Metrics, Gwen Hammes, shares her insights from working with global giants such as Mars, Kimberly-Clark, Stellantis, Clorox, Levi Strauss, Sargento, and SC Johnson. Drawing from her decades of experience at iconic agencies like Ogilvy, FCB, and DDB, Gwen explains how experimentation, data, and creativity combine to unlock growth and build lasting brand love. With a proven track record of helping Fortune 500 companies overcome unseen barriers and shift consumer behavior, Gwen offers invaluable lessons for leaders seeking to foster innovation, empower their teams, and deliver measurable impact. Watch the full conversation for actionable advice on how to lead with data-driven confidence while still embracing creativity and human connection. Work with us to facilitate your strategic plan: https://www.smestrategy.net/strategic-planning-facilitator Enroll your SLT in our: Management Training on Strategy Execution.  In this podcast, you will learn: ☑️ Why the biggest brands are adopting a “small business mindset.” ☑️ How data and experimentation fuel sustainable growth. ☑️ The role of creativity in driving profitable business outcomes. ☑️ How to assemble world-class teams that balance insights with innovation. ☑️ Why building brand love is essential to long-term success. This podcast is for: ▶️ CEOs and executives navigating growth and transformation. ▶️ Leaders seeking to balance creativity and analytics. ▶️ Marketing professionals aiming to inspire innovation. ▶️ Anyone responsible for scaling organizations in competitive markets. About the Guest: Gwen Hammes is the Co-CEO of Cro Metrics, where she leads teams that expand the impact of experimentation across marketing organizations. Her career has spanned leadership roles at Ogilvy, FCB, and DDB, partnering with global powerhouses like Mars, Kimberly-Clark, Stellantis, Clorox, Levi Strauss, Sargento, and SC Johnson. Gwen is recognized as a trusted advisor to CMOs navigating today’s complex marketplace, known for her ability to foster profitable growth while cultivating lasting consumer connections. She resides in Chicago with her husband and two sons. 🔗 Learn more about Gwen and Cro Metrics: https://crometrics.com 🔗 Connect with Gwen on LinkedIn: https://www.linkedin.com/in/gwen-hammes/ About the Host: Anthony Taylor is the CEO, Founder, and Senior Facilitator at SME Strategy. With over 14+ years of experience in strategy work, he holds a BBA and is a Certified Associate in Project Management (CAPM). Based in Vancouver, Canada, Anthony helps leadership teams around the world create and implement successful strategic plans. 🔗 Connect with Anthony on LinkedIn: https://www.linkedin.com/in/anthonyctaylor604/ About SME Strategy: SME Strategy is a management consulting firm specializing in helping organizations develop and implement strategic plans. We facilitate conversations around strategic direction so leaders can focus their energy on what drives results. Learn more: https://www.smestrategy.net/strategic... Helpful Resources & Contact: ▶️ More from our online courses: https://courses.smestrategy.net ▶️ Contact our team: https://www.smestrategy.net/contact ▶️ Podcast produced by: Rednyne Productions Subscribe for More: Get weekly videos on strategy, leadership, and implementation. Subscribe so you never miss an update on how to grow your organization. 

Why does fearless leadership matter more than ever? In this podcast, entrepreneur and author Brendan P. Keegan unpacks what it means to be a fearless leader and how to create environments that support high performance. With over 25 years as a CEO and now on a mission to build one million fearless leaders, Brendan shares lessons from business, motorsports, and his own life about courage, culture, and continuous growth. About the Guest: Brendan P. Keegan is an entrepreneur, philanthropist, and author of Dare to Disrupt: The 8 Pillars of Transformation. He has served as CEO of six companies, invested in ventures spanning motorsports to technology, and is Co-Owner of Andretti Global. Brendan is also the founder of The Fearless Leadership Experience, with over 150,000 subscribers on LinkedIn, dedicated to his mission of building one million fearless leaders Listen to the full conversation to learn actionable leadership advice that will help you perform at your best and inspire others to do the same. Work with us to facilitate your strategic plan: https://www.smestrategy.net/strategic-planning-facilitator Learn more about our courses: https://courses.smestrategy.net/courses/Leading-Strategy-Execution  

Robyn Bolton, founder of MileZero and former P&G brand manager, dives into the intricacies of why so many innovation efforts stumble in successful companies. She explains how leaders often stifle creativity by clinging to past successes and highlights the need to balance instinct with innovative thinking. Robyn shares actionable stories, including the importance of flexibility within corporate constraints and cultivating a culture that embraces change. Prepare to rethink how you lead innovation in your organization!

In this episode of the Strategy and Leadership Podcast, our guest, Vanessa Druskat, author of "The Emotionally Intelligent Team: Building Collaborative Groups That Outperform the Rest," provides valuable insights into what makes some teams succeed while others fail. Vanessa discusses the importance of psychological safety, emotional intelligence, and team dynamics. She shares her journey from academia to developing a model for building emotionally intelligent environments where team members thrive. Discover how understanding team interactions and cultivating trust can transform the way teams function. Vanessa explains the role of empowerment, belonging, and the many-to-many relationships crucial for team success. Whether you're a leader looking to improve team performance or curious about the intricacies of team dynamics, this episode offers practical advice and thought-provoking perspectives.

Welcome to this exciting episode of the Strategy and Leadership Podcast, where we delve into the transformative power of Neuro-Linguistic Programming (NLP) with our expert guests, Josh Davis and Greg Promushkin. As authors of 'NLP and the Science of Positive Change,' they share their unique insights into how NLP can be practically applied in everyday life and leadership to foster significant and lasting changes. Our discussion highlights the importance of effective communication, understanding and meeting others mentally and emotionally, and practicing the art of influence. Whether you are looking to improve your leadership skills or personal development, this episode provides valuable strategies and real-world examples of how NLP can help you achieve your goals. Tune in and discover the difference that makes the difference, a step towards better communication and leadership. Subscribe for more insightful conversations like this one on the Strategy and Leadership Podcast.   Chapters 00:00 Introduction to NLP and Its Importance 03:09 Understanding Neuro-Linguistic Programming (NLP) 07:33 Practical Applications of NLP in Everyday Life 11:07 How to Incorporate NLP in Communication 14:29 The Impact of Communication and Responsibility 19:35 Closing Thoughts on NLP and Communication   Learn more about our strategic planning services Elevate your strategic thinking skills

In this episode of the Strategy and Leadership podcast, Dr. Julie Wilson shares her journey as a family doctor and healthcare leader. She discusses her passion for ethical business practices, the importance of creating a positive workplace culture, and her vision for expanding healthcare access. Dr. Wilson emphasizes the need for effective communication and compassion in leadership, as well as the significance of fostering a supportive environment for employees. The conversation highlights her commitment to driving system-level change in healthcare and her excitement for future growth in her organization.   Access our courses to support your strategy leadership: https://courses.smestrategy.net/ Learn more about our Strategic Planning Facilitation Services    ► Contact SME Strategy: https://www.smestrategy.net/contact ► Connect with Anthony: https://www.linkedin.com/in/anthonyctaylor604/

In this captivating episode of the Strategy and Leadership Podcast, host Anthony welcomes John D. Marvin, the esteemed CEO and President of Texas State Optical (TSO). Together, they delve into the fascinating history of TSO, a pioneering optometry practice founded in 1936 by the Rogers brothers, and its evolution into a respected brand across multiple states. John shares his unconventional journey to leadership, highlighting the challenges and triumphs faced while revitalizing TSO after decades of changing ownership. He provides insights into his unique leadership style, which emphasizes influence over control in guiding franchisees towards success. The episode offers valuable lessons on creating a resilient brand and business legacy, balancing autonomy with guidance, and the importance of starting with purpose and core values. Perfect for aspiring CEOs, business owners, and anyone interested in the dynamic interplay of strategy and leadership.

Andrew Miller, the president and CEO of United Way of Skagit County and the co-founder and CEO of Tulip Valley Farms. Discover how Andrew transitioned from a career in Air Force intelligence to embracing life as a tulip farmer, bringing fresh perspectives and innovative approaches to both farming and community work. Andrew shares his unique strategic insights, discussing the challenges and opportunities in the tulip farming industry, the transformation of the United Way of Skagit County, and the importance of adaptability and curiosity in leadership. Whether you're an entrepreneur, a nonprofit leader, or someone fascinated by unconventional career paths, this episode offers valuable lessons on maintaining an agile mindset and navigating change in today's fast-paced world.      

Anthony Taylor interviews Blair LaCorte, a seasoned CEO with extensive experience in private equity and aviation. They discuss Blair's journey, particularly his time at XOJet, where he transformed a struggling airline into a successful business through innovative strategies and a focus on customer needs. The conversation delves into the importance of leadership, team dynamics, and the necessity of self-care for CEOs. Blair shares valuable insights on navigating challenges, fostering innovation, and treating people with respect, even during difficult transitions.   Learn more about SME Strategy and how we support strategic planning facilitation. Learn to be a better leader in our academy: https://courses.smestrategy.net/

Tim Koller, a McKinsey Partner and co-author of "Valuation," dives into the nuances of business valuation. He explains the delicate balance between revenue growth and profitability and critiques short-term cost-cutting measures that can jeopardize long-term success. Koller highlights the CEO's pivotal role in resource allocation and the importance of using a structured capital investment framework. He also discusses how future leaders must adapt to technological advancements while developing a solid grasp of valuation drivers, all to enhance decision-making.