TCC Podcast 181: The Biggest Take Aways from TCCIRL 2020

In the 181st episode of The Copywriter Club Podcast, Kira and Rob talk about what happened at TCCIRL—the best event we've held yet. Several speakers stepped up at the last minute, others brought their A-game and shared ideas and stories that have changed the businesses of the 130+ copywriters who were there. We talk about: •  the earthquake, the virus and the economic response to it •  why we can’t afford to operate from a place of fear no matter what is going on •  why TCCIRL felt “better” this year than in the past •  the speakers who had less than 48 hours to get stage ready •  a few of the speakers who really stood out to us •  what Jasmine Star taught us about scaling a business •  the hero’s journey and what marketers miss when they talk about it •  some of the advice that came out of the panel discussions •  how to think about branding from the standpoint of authenticity •  the power of constraints to make us more creative •  why its important to think about your role as a human asset, not just a copywriter •  what you should do differently during a recession •  why the Copywriter Think Tank is about and the transformation members see If you can't get enough of what happened at TCCIRL or you want more information about The Copywriter Think Tank, click the play button below, or scroll down for a full transcript.   The people and stuff we mentioned on the show: The Copywriter Think Tank TCCIRL Mike Kim Dana Malstaff Marcella Allison Ray Edwards Jasmine Star Jamie Jensen Tanya Geisler Linda Perry Lindsay Hotmire Justin Blackman Matt Hall Gin Walker Bond Halbert Stefan Georgi Sam Woods Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob:   So, we do not have an intro for this episode of The Copywriter Club Podcast because it's just me and Kira chatting about what went down over the last week or so at The Copywriter Club In Real Life. And so yeah, we just wanted to jump in and share some of our biggest takeaways, what happened and express our gratitude for some things that happened. And reflect a little bit on the magic that we got to experience last week. Kira:  Well it's not just me and you, it's me and you and the earthquake. Rob:   So, we did have an earthquake here this morning, so hopefully- Kira:  No biggy. Rob:   The power will stay on long enough to make sure that everything here is good. But yeah, it's been kind of a crazy morning Kira while it's been not just the morning, right? With the virus, with everything that's going on it's a crazy, a lot of things. Kira:  And Rob is kind of downplaying the earthquake like, ‘Oh, it's just a little earthquake.’ It was a big one and with several follow-up tremors. I don't speak earthquake language because I live on the East Coast, we don't have earthquakes here typically. But can you just share, I mean these are big earthquakes that you experienced today. Rob:   Yeah, the first big one that we felt this morning was like a 5.7 on the Richter scale, which is- Kira:  It's a big deal. Rob:   It's big enough to knock down walls and there's definitely been a little bit of damage. They closed the airport because of some water main breakage, they had to evacuate I think the tower. I'm not sure if there was any damage there, but I'm far enough away from the epicenter that I've walked around my house, there's no damage to our house and there are no fatalities reported, no injuries. So while it could have certainly been worse and maybe someday a worse earthquake will happen here. We survived this one. But it is freaky when the ground starts moving, when everything in your house starts to shake and it's happened seven or eight times this morning of the ones that we could feel. And yeah. So, who knows? Like if you hear a rumble in the background while we're chatting here, it could be another aftershock going on and on and I'll just dive under my desk...