The Design Psychologist | Psychology for UX, Product, Service, Instructional, Interior, and Game Designers Color Psychology in Design: What the Science Really Says
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May 28, 2025 Explore the intriguing science of color psychology and its impact on branding. Discover why common associations, like blue for trust, may not tell the full story. Delve into the cultural roots of color meanings, revealing surprising shifts over time. Learn how color affects emotions and influences buying decisions, along with the nuances of neuroeconomics. Gain insights into making smarter design choices that go beyond generic charts and elevate your brand.
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Color Meaning is Cultural
- Color perception is culturally shaped rather than biologically fixed.
- Historical rarity and social context influenced color meanings like "royalty" in purple and gold.
Pink Was Once the Boy Color
- Pink used to be considered a boy's color and blue a girl's just over 100 years ago.
- Color-gender associations reversed around the 1940s due to marketing and advertising shifts.
Color Psychology Charts Vary
- Popular color psychology charts show inconsistent color-attribute mappings across sources.
- These specific color associations often lack scientific justification and vary widely.