What does the color of your brand really say about your business? Is there truth behind the popular color psychology charts? In this episode, we cut through the noise and explore the actual science behind color psychology—what it tells us, what it doesn't, and what that means for your branding decisions.
We’ll explore:
- Why some color associations (like “blue = trust”) persist—and whether they hold up under scrutiny
- The surprising cultural roots behind color meanings (hint: pink wasn’t always for girls)
- The science of how color affects our emotions—and where it doesn’t
- What neuroscience reveals about how we really make buying decisions
- Why brand success is about more than just picking the “right” color
You’ll leave this episode with a clear, evidence-based understanding of how to think about color in your brand.
By the end, you’ll know how to move beyond generic color charts and toward smarter, science-backed design choices.
Never miss an episode.
If you’d like a note when new episodes of The Design Psychologist drop, join the newsletter. I’ll send you fresh insights on psychology and design straight to your inbox.
[Sign up for the newsletter here—it only takes a moment. → https://3leafconsulting.substack.com/]
