The Role of Color in Emotional Response and Decision-Making

What does the color of your brand really say about your business? Is there truth behind the popular color psychology charts? In this episode, we cut through the noise and explore the actual science behind color psychology—what it tells us, what it doesn't, and what that means for your branding decisions.

We’ll explore:

• Why some color associations (like “blue = trust”) persist—and whether they hold up under scrutiny
• The surprising cultural roots behind color meanings (hint: pink wasn’t always for girls)
• The science of how color affects our emotions—and where it doesn’t
• What neuroscience reveals about how we really make buying decisions
• Why brand success is about more than just picking the “right” color

You’ll leave this episode with a clear, evidence-based understanding of how to think about color in your brand. 

By the end, you’ll know how to move beyond generic color charts and toward smarter, science-backed design choices.