When Shift Happens Podcast E128: Bitwise Founder: Why 2025 Is Crypto's Greatest Year Ever
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Jul 3, 2025 Hunter Horsley, CEO of Bitwise, dives into why 2025 could be revolutionary for crypto, particularly Bitcoin. He discusses how financial institutions are becoming allies in Bitcoin's adoption. Hunter underscores the importance of endurance in the crypto world, explaining how Bitwise has thrived through challenges. He advocates for self-custody of assets and presents a compelling case for companies adopting Bitcoin as a reserve asset. With optimism for shifting perceptions, he highlights the potential of digital assets to redefine financial strategies.
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Consistency Beats Crypto Hype
- Crypto is extremely volatile and brutally hard for entrepreneurs.
- Consistency and endurance outmatch hype and short-term thinking in crypto business success.
Keep Going Through Hard Times
- If you love what you're building in crypto, just keep going and stop overthinking.
- The leading cause of startup death is stopping too early, not failing in market.
2025: Crypto's Greatest Year
- 2025 is the best year there's ever been for crypto; it's the end of the beginning.
- The space is entering a new, exciting chapter fueled by long-term positive trends.