The Profluence Pod 🌐 #235: Brian Hough, Co-Founder & CEO at PressBox - Powering the Future of Personalized Sports Content
Jun 2, 2025
Brian Hough, Co-Founder & CEO at PressBox, is a former tech executive with a rich background at Bleacher Report and Turner Sports. He discusses how PressBox is revolutionizing sports content by employing AI to create personalized experiences for fans. Hough dives into shifting media business models, highlighting the move toward direct monetization and the engagement of Gen-Z audiences. He also explores the importance of real-time content creation and the transformative power of data in reshaping sports media and expanding beyond traditional boundaries.
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Episode notes
PressBox Enables Personalized Sports Content
- PressBox helps emerging sports leagues build content personalization technology like big media companies have.
- Personalization enables leagues to engage fans with highly relevant content around athletes and cultural moments.
Sports Media Uses Complex Data
- Modern sports media ingest vast structured data like telemetry and GPS to produce fan-focused content.
- Fans want personalized info beyond scores, including fantasy, gambling, and individual athlete updates.
Shift From Ads to Direct Monetization
- Sports leagues and media shift to monetize content directly beyond ads, focusing on personalized experiences.
- Emerging leagues profit by bringing fans to owned platforms with fantasy, betting, merchandise, and events.