Transforming Sports Media Through Technology

PressBox is redefining how sports organizations connect with fans—automating the creation of highly-personalized, sponsorable content across platforms. Born from the minds of former Bleacher Report engineers, the platform enables leagues to engage the Gen-Z audience by leaning into the athletes, creators, and cultural moments they care about most.

Brian Hough, Co-Founder & CEO, is a seasoned tech executive with roots at Bleacher Report and Turner Sports. With a proven track record in scaling high-growth teams and revenue-driving media platforms, Brian shares how PressBox is transforming content workflows, fueling personalization at scale, and creating new value for leagues and sponsors alike.

Chapters

01:02 – The Evolution of Media Technology in Sports

05:09 – Shifts in Media Business Models

07:48 – Expanding Beyond Sports: Future Aspirations

10:44 – Real-Time Content Creation and Broadcasting

15:44 – The Value Proposition of PressBox

Brian Hough:🏠 Website: https://pressbox.studio/💼 LinkedIn: https://www.linkedin.com/in/brhough/Andrew Petcash🏠 Website: https://profluence.com🐣 Twitter: https://twitter.com/andrewpetcash💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/