On today’s episode, Dr. Mark Costes sits down with Dr. Jan Jaffer, founder and Chief Visionary Officer of TREC Dental, a values-based dental organization out of Calgary, Alberta. Broadcasting live from the Thrive Live exhibition hall in Las Vegas, the two dive into the unique structure of TREC Dental—an 18-practice group that operates without production targets, budgets, or bonuses.

Dr. Jaffer shares how simplicity, trust, and a patient-first mindset have helped their model thrive, while maintaining a 25–30%+ profit margin across practices. He also discusses their global and local charitable efforts, how volunteerism shaped his personal life, and why building genuine relationships with patients is at the core of everything they do. With AI integration, full-hour new patient consults, and a heavy focus on gratitude and team health, TREC Dental is proving that scaling can be both impactful and deeply human.

Be sure to check out the full episode from the Dentalpreneur Podcast!

EPISODE RESOURCES

2263: The Case for Simplicity in Scaling Dental Practices