Supply chain, lock down, store closures, falling ad costs, rising costs of sanitation…just a few of the areas impacting retail and e-commerce right now. In my interview with Eamon Kelly of Edgewater Research, we talk about the following hot topics to recent data points.
- How ad costs are impacted on Amazon, Facebook and Google during the crisis
- What categories are seeing spikes vs. dips in sales…there are a few surprising areas here plus some opportunities for companies to pivot.
- What major retailers like Dick’s sporting goods are seeing
- How retailers like Chewys are experience both growth and interesting shifts in costs and increased margin pressure
- How to think about inventory levels with more shopping shifting online
eCommerce Evolution