If Google isn’t within your top 2 channels for new customer acquisition - 2024 should be the year you change that.
In this episode, I interview Matt Slaymaker on the latest and greatest from Google.
Here’s a look at what we cover:
- What are the best brands doing on Google that others aren’t?
- What are the keys to a better, more productive relationship with your agency?
- How has PMax evolved, and how can you fully leverage it?
- What about Demand Gen - Google’s newest campaign type? Spoiler alert: it’s not great... yet. But we see potential.
- How should we think about AI with Google ads?
eCommerce Evolution