Predictable B2B Success How to use B2B SaaS marketing to drive growth fast
Alan Gleeson is a London-based B2B SaaS marketing consultant with a particular interest in supporting tech startups to generate leads and grow their businesses.
Alan started his career in financial services, joining Barclays in its graduate program. During his time at Barclays he joined Freeserve on secondment, then one of the poster boys for the ‘dot com’ boom. He subsequently joined Palo Alto Software, a leading Software as a Service (SaaS) company in 2004 where he acted as the Managing Director for the European subsidiary for a number of years.
More recently Alan has worked for a number of leading B2B SaaS startups, in a mix of full-time and consultancy engagements. These include the likes of Cognism (one of the fastest-growing SaaS companies in the UK) and Indeemo (a leader in the emerging mobile ethnography space).
In this episode, he shares how we can use B2B SaaS marketing to drive growth fast and scale internationally. Insights he shares include:
- Why the pursuit of quick wins is a problem in the B2B SaaS world
- How to navigate the mind-shift required to enable leaders to see B2B SaaS marketing through a different lens
- How to balance the desire for hockey stick growth vs organic growth
- What should companies be doing to future proof themselves and scale, given the trends we are seeing today
- What should companies entering the European market be aware of
- How should European companies entering North America prepare themselves
- Does it make sense to find locals to help navigate the cultural nuances of going international
- Marketing skillsets and indicators to look for in a potential hire
- How to best handle content needs when going to international markets
- How Alan addresses the issue of marketing attribution
- and much much more ...