
2070: Secrets & Confessions of a Fitness Influencer With Thomas DeLauer
May 8, 2023
Thomas DeLauer, a fitness influencer who transformed his life by losing 100 pounds, shares captivating insights into his journey from private equity to fitness stardom. He discusses the misconceptions around eating disorders and emphasizes the importance of owning one’s struggles. Delauer opens up about the challenges of fatherhood, revealing how it reshapes priorities and perspectives on health. He also reflects on managing technology with kids and the significance of meaningful connections in an influencer's world.
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Unexpected Growth
- Thomas DeLauer's YouTube channel grew unexpectedly fast, reaching a million subscribers in 2018.
- This surprised him, as he's an introvert and never intended to become a fitness influencer.
Initial Intentions
- DeLauer's initial intention on YouTube was to market an ebook, not gain popularity.
- He realized he was good at explaining complex topics and enjoyed production, leading him to build a studio and hire a team.
V Shred Confusion
- Many people mistakenly thought DeLauer was associated with V Shred, confusing him with their spokesperson.
- This confusion stemmed from contradictory fitness advice and gimmicky marketing, leading DeLauer to clarify he's not affiliated with V Shred.

