The Spark: Kenny Gravillis on Creative Rules, '80s Movies and Fruit Pastilles

In this bonus episode, The Spark, our founding editor Katy Cowan reunites with Kenny Gravillis for a more playful, off-the-cuff chat that lifts the lid on the personality behind the creative powerhouse. With the serious stuff out of the way, it's time to talk rules, rituals and ridiculous snacks.

Kenny shares the one design rule he tries not to break (but sometimes does) and how his relationship with creativity has evolved from being a perfectionist to embracing a more open, collaborative approach with his team.

There's also a loving tribute to St. Lucia, where he escapes to reset and recharge; a flashback to his pool hustling days in the Bronx; and an unexpected comfort found in a dog named Hero, who really needs to stop biting people's feet.

We also hear about his favourite funeral song, the word he never wants to hear again (bandwidth), and the oversized bag of Fruit Pastilles that didn't survive the first half of Mission Impossible. And yes, there's a Tom Cruise story... because, of course, there is.

This season is proudly sponsored by the School of Communication Arts.