In the second episode of our podcast series all about building a killer channel from scratch, we're diving deep into the core: channel strategy. 

Imagine this: You've got this grand vision, like IBM wanting a laptop in every hand (ambitious much?). But guess what? That vision shapes your channel strategy big time. It's like laying down the foundation for your future mansion, or maybe a pyramid if you're feeling extra grandiose.

Our hosts get real about avoiding the "because the cool kids are doing it" mentality. You want to channel for a good reason, like solving a burning problem or hitting those long-term business goals. Think of it as building blocks—your end game shapes your foundation, which then shapes everything else.

But here's the kicker: it's not just about you and your brilliant plan. Everyone in the company's has to be on the same page. No one wants a channel vs. direct sales showdown, right? 

Bottom line? Your channel strategy isn't just a fancy add-on. It's the heart of your business architecture. So buckle up, because in this episode, we're unraveling the secrets of breaking down those company goals, crafting a killer channel mission, and reverse-engineering your strategy like a pro. 

Tune in and let's channel our way to success! 🚀

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https://channext.com/

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