

#30 Luca Gargano - Godfather of Rum, Classification, Haiti, Caroni, Nomad Project, Velier
Jun 16, 2025
Luca Gargano, CEO of Velier and a transformative figure in global rum, shares his extensive Caribbean experiences. He delves into the evolution of the Italian rum market and emphasizes the importance of transparency in labeling. Luca discusses the rich cultural heritage of Haiti's Clairin and the historical significance of Caroni rum, reflecting on artisanal practices and authenticity. He introduces his innovative 'Nomad Project,' blending tradition with modern distilling methods, and highlights the dynamic relationships within the rum industry.
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First Caribbean Trip Sparked A Career
- Luca first visited Martinique at 18 while working for an Italian spirits importer and organized sales trips there.
- His early Caribbean trips sparked a lifelong love of rum and shaped his importing career.
Distillation Defines Rum Character
- Luca's rum classification centers on distillation method as the clearest indicator of character.
- Pot/batch distillation preserves congeners and 'soul', while multi-column yields near-pure ethanol.
Age Rum In-Origin When Possible
- Age rum where it is produced to preserve its original identity and terroir character.
- Remember tropical angel's share accelerates loss and changes quality and price economics.