MECCA Talks Why Tiffany Masterson created Drunk Elephant (and the bronzing serum that sent TikTok wild)
Apr 5, 2023
Tiffany Masterson, founder of Drunk Elephant skincare brand, discusses her journey of creating the brand, including her breakthrough in identifying problematic ingredients. She shares the brand's continuous innovation and improvement approach, the popularity of their bronzing serum, and their efforts to change the perception of bronzer. The episode ends with a discussion on launching a brand and finding a unique market.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Excitement, Launch, and Inspiration: Starting Drunk Elephant
02:12 • 3min
Creating a Skincare Brand
04:48 • 22min
Continuous innovation and improvement at Drunk Elephant
26:56 • 8min
The Popularity of Drunk Elephant's Bronzy Drops
34:34 • 4min
Changing the Perception of Bronzer and the Importance of Drunk Elephant's Philosophy
38:10 • 2min
Launching a Brand and Finding a Unique Market
40:03 • 5min