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Why Tiffany Masterson created Drunk Elephant (and the bronzing serum that sent TikTok wild)

MECCA Talks

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Continuous innovation and improvement at Drunk Elephant

This chapter explores Drunk Elephant's approach to continuous innovation and improvement, from releasing new products to enhancing existing ones based on consumer feedback. They emphasize the importance of transparency and never starting from scratch with a product, but constantly improving and adding to it. They also discuss the decision to sell the company to access more resources and industry executives.

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