Selling the Couch 306: How to Show Up Imperfect In Your Marketing
If there is one thing I’ve learned as a small business owner, it’s that it takes courage to show up imperfect. We want so badly to be perfect and put together in front of our audience, but perfectionism makes us less authentic and connected. Join us to learn more about being OK with being imperfect.
Samara Stone is a return guest to the podcast, and I’m thrilled to welcome her back! In addition to her work as a therapist, Samara is a branding expert who has a curated community, Be Full Grown, for black women over 40 who are ready to imagine, create, and live a life of their own design. Samara is in the process of launching a podcast, and she has already proven her courage in showing up imperfect through some major life difficulties. We will discuss how we, as clinicians, can show up imperfect when perfectionism always has a pull on us. Samara also shares helpful guidelines for sharing appropriately on social media, which is something we all need to keep in mind.
You’ll Learn:
- How things have changed in our field in beautiful ways; “Your Saturday self CAN show up on Monday morning.”
- Why many therapists struggle with perfectionism and are afraid to show up as 100% human
- Why clients appreciate transparency because it conveys a non-judgmental attitude
- Why there is a huge shift happening in how we understand marketing and our personal brand
- How therapists need to share enough about the real dynamic of themselves so clients can see the healing possibilities
- How Samara decided to share on social media the experience of her divorce a few years ago
- Why we have to be polarizing at times in order to find our true audience–and that’s OK
- The importance of realizing that you can’t and won’t appeal to everyone
- How to use your clear purpose and intention to determine how much of your life to share on social media
Mentioned in this episode:
Try Alma!
Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.