LEADING BRANDS® — Wavebreak Podcast Developing Your Company into a True Omni-Channel Brand with Jurrien Swarts
Our guest today took inspiration from a Tim Ferriss book and channeled it into launching a successful brand that makes it easy for busy consumers to slowly remove single-use products from their day-to-day life.
Jurrien Swarts joins the Wavebreak Podcast to reveal how Stojo has scaled from a launch on Kickstarter into a true omni-channel brand poised for international success.
In this episode you’ll learn:
- How Jurrien went about inventing a brand new product without any experience in product development.
- Why a narrow focus on single channeling marketing has led to disaster for certain brands, and why omni-channel marketing is so important.
- Why Jurrien feels transparency and authenticity are key ingredients when building a company for millennial and Gen Z consumers.
Jurrien Swarts is Co-Founder and CEO at Stojo, a company committed to designing earth-conscious, sustainable products that make it easier to live sustainably.
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