Systems Saved Me®

The 3 Steps to Turns Great Offers Into Sales

12 snips
May 28, 2025
Chelsea Quint, a launch and messaging strategist and founder of Business Whisperer, shares her expertise in converting great offers into sales. She unveils her PRISM Positioning Pyramid, detailing how to emotionally connect with customers. Chelsea warns against 'invisible mode' during launches and introduces Emotional Scheduling to enhance messaging resonance. Additionally, she discusses aligning sales processes with personal creativity to avoid burnout and the importance of empathy mapping to connect with audiences' emotional journeys.
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ADVICE

Master the PRISM Positioning Framework

  • Use the PRISM Positioning Pyramid to assess your offer's fit with ideal customers.
  • Define person, root problem, identity shift, signature philosophy, and message promise clearly for effective positioning.
ADVICE

Apply Maslow to Offer Messaging

  • Match your offer's message promise to Maslow's hierarchy of needs.
  • Connect offers to core physiological, safety, belonging, esteem, or self-actualization needs for deeper resonance.
ADVICE

Combat Invisibility With Repetition

  • Calculate visibility needed to avoid 'invisible mode' during launches.
  • Repeat your message 5 to 10 times to ensure audience sees your offer multiple times.
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