

NEA’s Vanessa Larco says generative AI will change the SaaS pricing model - and that’s a good thing
5 snips Jun 12, 2024
Vanessa Larco, a Partner at New Enterprise Associates (NEA) with a rich background in product leadership at Box, Twilio, and Disney, dives into the transformative potential of Generative AI on SaaS pricing models. She discusses the shift toward value-based pricing and its challenges, alongside insights on how major players like Apple might impact startups. Larco also shares her optimism for consumer investing and the future of fintech, emphasizing a focus on small to medium businesses rather than traditional neobanks. A captivating conversation that mixes industry insights with real-world implications!
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Early Entrepreneurial Inspiration
- Vanessa Larco's mother pursued computer science in the 1970s despite family pressure to follow traditional paths.
- Faced with limited job opportunities in Miami, she started her own tech companies out of necessity.
Unintentional VC Path
- Vanessa Larco's entry into venture capital was unplanned, initially viewing it as a two-year learning experience.
- She was curious about how VCs evaluated companies and wanted to understand their decision-making process.
Generative AI's Impact on SaaS Pricing
- Generative AI's efficiency gains in SaaS may challenge the traditional per-seat pricing model.
- Increased productivity could lead to reduced seat needs, potentially impacting net dollar retention.