Equity

NEA’s Vanessa Larco says generative AI will change the SaaS pricing model - and that’s a good thing

5 snips
Jun 12, 2024
Vanessa Larco, a Partner at New Enterprise Associates (NEA) with a rich background in product leadership at Box, Twilio, and Disney, dives into the transformative potential of Generative AI on SaaS pricing models. She discusses the shift toward value-based pricing and its challenges, alongside insights on how major players like Apple might impact startups. Larco also shares her optimism for consumer investing and the future of fintech, emphasizing a focus on small to medium businesses rather than traditional neobanks. A captivating conversation that mixes industry insights with real-world implications!
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ANECDOTE

Early Entrepreneurial Inspiration

  • Vanessa Larco's mother pursued computer science in the 1970s despite family pressure to follow traditional paths.
  • Faced with limited job opportunities in Miami, she started her own tech companies out of necessity.
ANECDOTE

Unintentional VC Path

  • Vanessa Larco's entry into venture capital was unplanned, initially viewing it as a two-year learning experience.
  • She was curious about how VCs evaluated companies and wanted to understand their decision-making process.
INSIGHT

Generative AI's Impact on SaaS Pricing

  • Generative AI's efficiency gains in SaaS may challenge the traditional per-seat pricing model.
  • Increased productivity could lead to reduced seat needs, potentially impacting net dollar retention.
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