Marketing an Ecosystem with Leslie Tom, SVP AppExchange Marketing & Programs at Salesforce

Most marketers only have responsibility for promoting one brand. A few senior marketers are responsible for a handful of brands. Leslie Tom, SVP of AppExchange Marketing and Programs at Salesforce, has marketing responsibilities for an entire ecosystem.

On this episode of Marketing Trends, Leslie sits down with Ian and Lauren to talk about how she handles this unique challenge, best practices for partner marketing, the top technology trend she’s watching, and much more.

Links: Full Notes & Quotes: http://bit.ly/2k556iI Leslie’s LinkedIn: linkedin.com/in/lesliejtom/ Leslie’s Twitter: twitter.com/lesliejtom Salesforce: salesforce.com/

5 Key Takeaways:

- Partner marketing allows two companies to share the strength of their customer relationships with each other, creating significant growth opportunities. - Ecosystems provide a larger variety of solutions than a single company ever could, while still maintaining consistency in the customer experience. - "Trust your gut more. Trust that little voice in your head, especially if you have the experience." - Leslie Tom - "Be intentional. I think everybody succeeds if they have some intention and purpose in their career." - Leslie Tom - Artificial intelligence is the technology that is most likely to disrupt how marketers do business in the coming years.

Bio:

Leslie Tom is the senior vice president of AppExchange marketing and programs at Salesforce. She has been named on Computer Reseller News’ (CRN) Power 100: The Most Powerful Women of the Channel list. Prior to joining Salesforce in 2005, Leslie worked in several marketing leadership roles at Siebel Systems and Oracle. Leslie holds a double major in Business and Psychology from San Jose State University.

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