[SaaS Series] Real Reason Your Best Marketing Content Stays Hidden With Benjamin Ard

Benjamin Ard is the Co-founder and CEO of Masset, a platform that helps B2B teams centralize and track their content for faster access and smarter use. He’s grown the company with notable clients like Awardco, secured early funding, and hosts the Content Amplified Podcast with over 300 episodes. With extensive experience in B2B SaaS and marketing leadership — and as a father of four — Benjamin shares practical insights on growth, content strategy, and building customer-focused companies.

In this episode…

Buried in shared drives and forgotten folders, high-value marketing content often disappears before it can create impact. This “content graveyard” drains productivity and leaves teams scrambling to find what they need. How can businesses finally make content easy to find, track, and use across the organization?

Benjamin Ard set out to solve this by creating a unified content library designed for scalability. With AI-powered search and integrations across Slack, Google Drive, and HubSpot, Masset ensures that every department can access, deploy, and measure content’s real value. By eliminating seat-based pricing, Ben prioritized accessibility from day one — helping clients like Awardco boost efficiency and sales.

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz talks with Benjamin Ard, Co-founder and CEO of Masset, about transforming B2B content management and scaling a SaaS startup. They discuss co-founder dynamics, raising angel and pre-seed rounds, validating product-market fit, and evolving SaaS pricing. Ben also shares insights on mentorship, community, and podcasting as tools for growth.