Agency Bytes Ep 051 – Debra Rizzi, Rizco Design – WBENC Agency Tips
In episode 051, I had the great privilege of speaking with my long-time friend, Debra Rizzi, partner and president of Rizco, a women-owned brand-led marketing agency. We got to discuss the launch and evolution of her agency nearly 25 years ago, the benefits of becoming a certified woman-owned business, and the integration of new tools and processes like EOS. She emphasizes the importance of community involvement and maintaining core values and culture in her agency. She also talks about her day-to-day responsibilities and offers business advice, including the significance of gratitude and self-acknowledgment.
Key Takeaways
• Launching a business can arise from unexpected circumstances and opportunities.
• Becoming a certified woman-owned business can open doors and provide access to funding and resources.
• Integrating new tools and processes can enhance efficiency and effectiveness.
• Community involvement and maintaining core values and culture are essential for long-term success.
• Expressing gratitude and acknowledging personal achievements are important for personal and professional growth.
Chapters
00:00 Introduction and Background
01:08 The Launch of Rizco
05:47 Certification as a Women-Owned Business
07:04 Benefits of Women-Owned Business Certification
09:34 Integration of New Tools and Processes
10:17 Business Development Opportunities
12:40 Involvement in the Community
20:53 Day-to-Day Responsibilities
25:23 Binging and New Tools
27:15 Business Advice
29:36 Gratitude and Self-Acknowledgment
29:59 Closing Remarks
Debra Rizzi has over 25 years of experience in developing brand strategies for local, national, and international companies. She is a partner and president of Rizco, a woman-owned, brand-led marketing agency, which she co-founded in 2000.
Upon graduating from Bucknell University, Debra worked in the finance department of corporate Lord & Taylor. Later, she managed the creative department of the global public relations firm, Porter Novelli.
Debra is a past NJ Biz “40 Under 40” recipient and 2020 NJBIZ’s “50 Best Women in Business” Award. She is a member of many business organizations, currently serves on Wall High School’s Business and Finance Academy’s Advisory Board, and served 8 years on Bucknell University’s Alumni Association Board of Directors.
On a personal level, Debra’s partner in life and in business is her husband, Keith, and together they balance the lives of their three daughters, Mia, Marley, and Monroe.
Contact Debra through her agency website, Facebook, Instagram, or on Linkedin.