438: Your Club's Digital Footprint-The Importance of Knowing What Members and Prospects See Online

In this episode of the Private Club Radio Show, we roll up our sleeves and shine a spotlight on something most clubs think they’ve got handled—but probably don’t: what shows up when someone Googles your club.

We walk you through a no-nonsense, step-by-step guide to auditing your club’s online presence. From Google to TikTok, Yelp to AI tools, we cover the platforms your prospective members, employees, and even the media are using to check you out—before they ever set foot on property.

Here's what we get into:

• Why incognito mode (and calling in a favor from your cousin in another state) matters
• What to search for besides just your club name—and why those extra keywords matter
• How to spot outdated or questionable content floating around out there
• The magic of Google Alerts for staying ahead of the buzz
• Why human, thoughtful responses to reviews (even the spicy ones) are key

This isn’t just about damage control—it’s about owning your narrative, showing up the way you want to be seen, and maybe even spotting some hidden marketing gold along the way.

🎧 Give it a listen, then go Google your club. What you find might surprise you.

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