Lunch Hour Legal Marketing Dean Goldman Round 2: Section 230, Keyword Bidding, Reviews, and … Emojis?
Are you working outside the law and ethical boundaries of Google Business functions? Or are competitors passing you by?
Law practice marketing is one of the Internet’s roughest neighborhoods. Google has the tools, but what are the guardrails, and how does Section 230 dictate how far you – or your competitors – can go? Guest Eric Goldman, co-director of the High Tech Law Institute at Santa Clara University, digs deep into this fascinating and confusing field. If you haven't already, check out Part 1 of our conversation with Dean Goldman.
Plus, news: The new Local Search Rankings Factor report is out (hint, maybe geotracking isn’t all that), and maybe a looming trademark fight between law firms Hello Divorce and Hello Prenup.
And in the 2021 Clio Legal Trends Report, lawyers say tracking revenue is the most crucial factor for measuring business health and growth. But is it?
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At the top of the episode, Conrad and Gyi take a moment to share their horror at the tragedy of the November 30th Oxford High School shooting, reflecting on the pain events like this cause not only for the victims, but for their beloved Michigan community at large. The guys, and the producers at Legal Talk Network, invite you to join them in showing your support to the victims of this terrible event by contributing to funds set up for the victims via the links below.
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Sponsor music provided by SoundStripe:
Got Me Like by Dr. Delight
Special thanks to our sponsors Alert Communications, LawYaw, and Clio.