The Next Big Idea

How Susan Cain Found Her Voice

43 snips
Jun 12, 2025
Susan Cain, author of 'Quiet' and 'Bittersweet', shares her inspiring transformation from corporate lawyer to celebrated writer. She discusses the pivotal moments of her journey, including the rejection that propelled her to follow her true passion for writing. The conversation explores the importance of authenticity and personal expression in an automated world. Cain also reflects on her role as a spokesperson for introverts and the significance of community in the writing process, emphasizing the joy of meaningful audience engagement.
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ANECDOTE

Susan's Career Pivot to Writing

  • Susan Cain always wanted to be a writer but doubted her fiction skills in college.
  • After law school and seven years as a lawyer, she quit to pursue creative nonfiction writing.
ADVICE

Keep Writing Stress-Free

  • Treat writing as a joyful, pressure-free creative space rather than a stressful obligation.
  • Protect this mindset to foster long-term creativity and peace with your work.
ANECDOTE

Agent Belief Sparks Success

  • Susan faced rejection from most agents who found her introversion topic too niche.
  • Her agent Richard Pine immediately understood the book's potential, sparking their successful journey.
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