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Radio Atlantic
Money Can Buy You Everything, Except Maybe a Birkin Bag
Apr 11, 2024
Join Atlantic staff writer Amanda Mull as she discusses the lawsuit against Hermès regarding Birkin bag purchases. Dive into the evolving luxury market, the allure of exclusive items, and the emotional significance of owning pricey handbags.
25:25
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Quick takeaways
- Luxury brands like Hermes emphasize authenticity and exclusivity, while modern corporatization has shifted towards mass production and global marketing.
- Balancing scarcity and mass appeal, luxury brands maintain desirability with limited editions and collaborations, projecting exclusivity in a broad market.
Deep dives
Evolution of Luxury Brands and Production Methods
Luxury brands like Hermes and Louis Vuitton have origins tied to providing bespoke and rare items for the wealthy, emphasizing craftsmanship and exclusivity. The entry of Bernard Arnault in the 1980s marked a shift towards corporatization and mass production in the luxury industry, leading to a focus on global marketing and increased production capabilities.
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