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4min chapter
Money Can Buy You Everything, Except Maybe a Birkin Bag
Radio Atlantic
Evolution of Luxury Goods and Scarcity in the Modern Market
A deep dive into the historical evolution of luxury brands like Louis Vuitton and Hermes, examining the shift from bespoke, rare items to a more conglomerate-driven industry under Bernard Arnault's influence. The chapter discusses the modern concept of luxury as a narrative of exceptionalism and explores how brands maintain scarcity through limited editions and collaborations.
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